Development Communication: Reframing the Role of the Media
Thomas L. McPhail
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
- Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
- Discusses the?major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
- Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
Година:
2009
Издателство:
Wiley-Blackwell
Език:
english
Страници:
248
ISBN 10:
1405187956
ISBN 13:
9781405187954
Файл:
PDF, 1.28 MB
IPFS:
,
english, 2009